Novus Racing
Novus Racing needed a premium online presence to match the quality of their aerospace-grade carbon fiber automotive parts. The brand needed to feel engineered, precise, and fast — while making it effortless for car enthusiasts to browse and buy.
Setting the tone instantly
The homepage hero needed to hit like a carbon fiber panel — lightweight but unforgettable. We built an animated particle field behind bold, uppercase typography that screams aerospace precision. The "Speed in Every Fiber" headline anchors the brand promise before the visitor even scrolls.
Why they're different
Instead of a generic about section, we designed a stats-driven credibility block — 2x strength-to-weight ratio, 1-day prototypes, AS9100 quality standards, USA manufacturing. Each stat is a card that builds trust through specifics, not fluff. Car enthusiasts want data, not marketing speak.
Browsing that converts
The collection page uses a clean 3-column grid with filterable tabs (All, Supra, Universal) so buyers can find what they need fast. Each product card features a carbon fiber texture thumbnail, clear pricing, and hover states that invite clicks. No clutter — just the parts.
Specs that sell
Every product page is a conversion engine. Large hero imagery showcases the carbon weave up close. Below, a specifications section with pill tags (3K Twill, Autoclave, Prepreg) gives buyers the technical confidence to purchase. The layout is designed to answer every question before it's asked.
Keeping them close
The footer isn't an afterthought — it's a retention tool. A "Never Miss a Drop" newsletter signup captures emails for product launches and limited releases. Below that, a segmented email signup ("I am a...") lets Novus tailor their marketing by audience. Clean navigation and social links round it out.
What we delivered
- Full custom Shopify storefront launched in 2 days
- Product catalog with filterable collections
- Mobile-first responsive design
- SEO-optimized product pages and blog
- Brand identity system (logo, colors, typography)
See it live
Explore the full Novus Racing experience.