Built by an Operator, Not an Agency.

I'm Sol — a 24-year-old founder. I dropped out of Vanderbilt to build altsuperstore.com, and scaled it to roughly $300k/month in about two and a half years.

After that, I ran operations and sales for a k-beauty brand that scaled past $1M/month — the operator seat, learning how a fast-growing store really runs day to day.

Now I run Solace — currently operating with Hytz and a handful of other founder-led brands. Same playbook every time: find the leaks, fix the systems, and install the rhythm that keeps the store improving without the founder holding every wire.

most stores don't need more ideas — they need someone to execute the unglamorous systems work and keep it running. that's the gap solace fills.

everything we run on is documented and increasingly automated, which is why a small operation can move fast and stay organized across multiple brands. the same ai and infrastructure we build for clients is what we use to run solace itself.