Email & SMS flows
the automated backbone — welcome, browse, cart, post-purchase, winback.
04 / RETAIN
The Second Order Is Where the Margin Lives.
acquisition gets the first sale. retention is what makes the brand profitable. we build the layer most founder-led stores never finish.
WHAT IT IS
Lifecycle Built to Compound.
the flows, education, and timing that turn a buyer into a repeat customer — and a repeat customer into a regular.
Most stores pour everything into the first purchase and leave the rest to chance. But the second and third orders cost almost nothing to win — and they're where margin and stability actually come from.
We build the repeat-purchase layer: welcome and post-purchase flows that teach, replenishment timing that lands when people are about to run out, review loops that feed social proof back into the funnel, and winback that pulls lapsed customers home.
It's email and SMS, but it's really an owned relationship — the one channel that doesn't get more expensive every quarter.
HOW IT RUNS
The Moments That Make People Come Back.
01
Map the lifecycle
we chart the real customer timeline — first order to lapse — and find the moments worth a message.
02
Build the flows
welcome, post-purchase, replenishment, and winback flows that educate and re-sell without nagging.
03
Feed the proof loop
review and UGC capture timed to peak satisfaction, then routed back into the storefront.
04
Tune by cohort
we watch repeat rate and LTV by cohort and keep adjusting timing, segments, and offers.
WHAT WE BUILD
The Owned-Channel Stack.
Post-purchase education
messaging that makes the product work, so it gets reordered.
Replenishment
timed nudges that land right as the customer is about to run out.
Review & winback loops
proof capture and lapsed-customer campaigns that keep the base warm.
// BUILD WITH US
Let's Get Started.
a few quick prompts about your needs, and we'll come back to you with a detailed plan and analysis.
// solace intake — answer each prompt, press enter to continue
what should we call you?